Gone are the days when dentists used to rely solely on word of mouth publicity and traditional marketing to promote their dental practice. Dentists are now exploiting every digital marketing channel available to attract local patients and fortify their position in the industry. Social media for dentists is one such channel that promotes two way communication and solidifies relationships with patients. Social media users are growing at a fast pace and dentists must tap into this channel to multiply their leads and conversions.
Here is why social media marketing for dentists is essential to thrive, compete and flourish.
Most patients dread dental visits due to fear of pain. Social media is a great platform to address phobias and anxiety. You can educate the patients on treatment procedures and explain how regular visits to dentists are essential to nip dental problems at the bud. People consume social media content daily and it has become an inseparable part of their lives. All you need to do is create engaging posts and leverage the platform to garner maximum attention. A dental marketing agency can help plan a content strategy for your social media platforms.
Social media presence ensures easy accessibility to patients. Patients can communicate directly with your dental practice and share their views. It encourages interaction from patients and you get a closer view of patient perception. Plus, you can run quizzes, polls, contests and stay connected with them all the time. Your dental practice stays top of the mind and you can successfully retain patients in the long run. Availing professional dental marketing services would be better as the agency can manage all accounts, monitor comments and deliver prompt responses.
It is not always about promoting your dental practice and bragging about your achievements. With social media as a part of your dental online marketing plan, you can provide useful oral care tips that educate patients on good oral hygiene habits like brushing and flossing. You can talk about the latest dentistry technologies and how treatment options have evolved over time. Here, you are not only showcasing your expertise but instilling trust among patients. Before you realize, you are successful in establishing an authoritative brand voice.
Social media offers paid ad options to dentists to target prospective patients who are most likely to be interested in their services. Social media ads can drive traffic to your website and grow patient appointments, thanks to its hyper targeting features. Note that your social media marketing for dental clinics need to be HIPAA compliant. Join hands with a reputable agency to unlock full potential of social media platforms.
Also Read: Four Social Media Platforms That Every Dental Practice Must Utilize
Dental Marketo is a dentist digital marketing agency that has been transforming dental practices with cutting edge social media marketing services. Book a consultation today to implement a revenue generating campaign for your dental practice. Increase patient engagement and build patient loyalty with a continuous flow of quality content.