Increasing the number of patient appointments and capturing the attention of the target audience online is not as easy as one would think. Dentists struggle a lot to gain the confidence and trust of patients majorly because they lag behind when it comes to online marketing. There are numerous tactics that one can employ to drive traffic but PPC marketing for dentists is one of the most effective. This is because it starts showing results instantly. If you don’t have time to wait around till your dental practice gains visibility organically, just go for PPC advertising and witness an increase in patient appointments within no time.
Google AdWords for dentists is a profitable advertising strategy since the money is spent only when the ad is clicked. This article sheds light on how PPC ads are an integral part of dental marketing.
Why are PPC ads crucial for dentists?
Here are four reasons that will convince you to invest in Google ads for dentists:
If you just started with digital marketing, it will definitely take time for your website to rank on the first page of search results. The rankings improve gradually and even take months before you can make it to the top five results. However, you can increase your visibility and be right in front of the target audience with PPC for dentists. The PPC ads are placed on top of organic results and it aids in brand recognition. It doesn’t matter if you have been in the industry since years or recently opened your clinic. Anyone can place an ad and get guaranteed exposure.
Since dentists are more interested in targeting local audiences, a ‘click to call’ button can work wonders. A majority of users now search on mobile phones and PPC ads offer provision to add a ‘click to call’ extension. This prompts patients to call right away and book an appointment. Plus, you can choose to show the ad only during working hours which means you can directly attend the calls and create a good impression. A dental marketing company best knows how to target ads based on the geographical location of the audience.
Do you want to drive traffic to one particular service page of your website? Do you want to promote your teeth whitening services more aggressively? No worries. You can rely on a dentist digital marketing agency and direct anyone who clicks on the ad to a landing page of your choice. Depending upon your marketing objective, you can create numerous landing pages. It could be a patient testimonial, a service page, a contact form or any special announcement for new patients.
Also, Read - Top tips to enhance your dental SEO marketing strategy
You can always test your PPC ads with the help of a dental internet marketing agency to see if they are generating the necessary impact. Split testing allows you to find which ads are performing well and which of them are not earning clicks. This means you can try using different keywords and modify your ads to ensure maximum conversion.
Conclusion
If you want to show up on a search engine results page immediately, PPC ads will make it possible. Your dental practice will undoubtedly be recognized by the target audience owing to constant exposure to your ads. Contact Dental Marketo, the most reliable dental online marketing services agency and make the most of your PPC budget.