What are the qualities of a great dental website? You must have probably started listing out a few important traits like easy navigation, user friendliness, neat design etc. But are you committing the same mistakes that most dentists make while building a website? A well-designed website is a vital component of dental online marketing responsible for driving traffic, generating leads and converting visitors into patients. However, if you notice none of these benefits working in your case, some issues need to be addressed on an urgent basis.
Also Read: Reasons You Need to Have a Dental Website
This article sheds light on four common mistakes to avoid while creating a dental website design. These mistakes will prove fatal to the success of your dental practice if you fail to take prompt action.
In a desperate attempt to feed all the information to visitors before they leave the website, don’t stuff the home page with too much text and visuals. If you genuinely want prospective patients to stay and explore your website, you must keep it as clutter-free and clean as possible. A home page must provide essential information at the same time not overwhelm visitors. Write compelling text and keep enough white space to ensure a pleasant viewing experience to patients. One of the dental website companies can help if you are faced with a time crunch.
You have to constantly update your website and add new information in the form of blogs. If you have any special offers and discounts, add that to your website. Whenever you introduce new offers, expand your presence to other locations, change your contact information or payment policies, you need to make the necessary additions to the website as well. If you have a dental website company to oversee your website, you can continuously review your website for any glitches.
Does your website lack a ‘book appointment’ button? Do patients face trouble while filling the patient form? Any errors in the website that prevents patients from contacting you will lead to a tremendous decrease in traffic and drop in patient appointments. Highlight your appointment scheduling buttons, phone numbers, address and other contact details and let your patients enjoy a seamless experience. A majority of dentists have integrated an online booking system by hiring a dental website design company.
SEO optimization is absolutely necessary to achieve higher rankings. If you don’t appear on the first page, prospective patients would have no clue of your existence. Dentists are now seriously investing in marketing and don’t shy away from hiring the top dental web design company to leverage website rankings. Once you are done with creating the website, you need to optimize it without a second thought.
It might be difficult to have a perfectly optimized website if you handle your marketing singlehandedly. Contact Dental Marketo, the most reputable dental digital marketing company that offers an array of services like PPC ads, website design, social media marketing, at competitive rates.