How Does A Dental Marketing Agency Build PPC Campaigns For Dentists?

If you have come to a conclusion that PPC ads don’t fetch results, it is time to ditch your DIY approach and hire a professional agency. PPC for dentists is one of the most effective tactics that must be leveraged to drive maximum patients. An agency builds campaigns backed by thorough research to help dental practices flourish within a short period of time. PPC ads are known for their hyper-targeting features but won’t work as expected if the campaigns are poorly executed. 

Process of Creating A Successful PPC Campaign

Here is a step-by-step breakdown of how reputed agencies create a PPC marketing for dentists from scratch. 

Market Analysis

Before jumping to create strategy and campaigns, the first step is to thoroughly understand the market. The PPC experts at the agency will analyze and collect information about your competitors and their advertising efforts. The agency will also study the interests and habits of the target audience to implement crucial learning’s to the new Google ads for dentists campaign. The agency gains an in-depth understanding of market opportunities and threats before proceeding with the campaign. 

Strategy

Next step is to create a strategy. The data collected in the first stage is utilized to build a solid strategy. The PPC agency sets the goals and objectives that need to be achieved through the campaign. The keywords, design, ad copy of Google AdWords for dentists are decided according to the set objectives. The performance of past campaigns is taken into account to discard ineffective techniques and keep the ones that worked. 

Creating Campaigns

The agency proceeds with creating the campaign in this stage. The campaign is made location-specific to target only the most relevant audience. The various features of paid campaigns like geo-targeting and advanced postcode targeting along with call extensions are used to drive patient appointments. Your dental online marketing reaches every potential patient in the locality with such PPC campaigns. 

Landing Page Optimization

The PPC experts at the agency optimize the landing page to convert patients instantly. The landing page is designed such that the patient is glued to it without getting distracted. The choice of colors, typeface, size of fonts all matter and the agency optimizes the landing page for the best user experience. 

Testing

Without testing, you won’t know if your ad is actually good. The dental internet marketing agency tests the headline, copy, call to action and other elements of the ad to see variations in audience response. The ad that generates the most clicks and conversions is finalized and launched. 

Measurement and Reporting

After launching the ad, it is tracked continuously to measure the effectiveness. The dentist digital marketing agency monitors the campaign and compares it against the competitor’s campaigns as well. Areas of improvement are identified and quickly rectified to gain maximum results. 

Also Read: Geo-Targeting Tips and Best Practices For Effective Dental PPC Ads

Conclusion

Dental Marketo is a reputable dental marketing company that boosts patients appointments and gets more patients to the door at a lower acquisition cost. It uses tried and tested methods to create a powerful paid ad strategy. Book a consultation today to increase traffic exponentially and gain higher returns on your investment.