SEO is arguably the most important component of any digital marketing strategy today. No matter what the business, it will be hard for it to survive in the absence of SEO. However, there are a lot of people that still don’t know how SEO works, including some people who have already hired the best SEO services in Mumbai for their business. But that won’t be the case after you read this article, as we have attempted to provide a technical yet comprehensible explanation of how SEO works.
How SEO works
To understand how SEO works, we must first understand what SEO means. A search engine optimization company in Mumbai would define SEO as the process of optimizing a website such that it attracts organic traffic from a search engine (usually Google). SEO strategies need to be implemented both on your website and off it. Depending on this, they are classified into on-page and off-page SEO. Both these tactics try to make your site more relevant and useful for both the search engine and the users.
Now, search engines want to display the most relevant results on their results page so as to ensure that the users keep using their service. To do this, a search engine employs ‘web crawlers’ that crawl or scan various websites. They collect various kinds of information from your website and all the webpages that make it, such as the page speed, internal linking, title tags, backlinks, etc. This information allows the search engine to determine when to display or recommend a particular webpage to a searcher, i.e. which webpage on their search engine is the most relevant to a specific search query.
Google uses more than 200 different ranking factors to determine which page should appear first for a specific keyword, which page should appear second, etc. So in order to ensure that your website is among the first search results shown to the user for keywords related to your industry or business, you need to optimize your website to perform well on most of these ranking factors. This process of optimizing a website for a search engine is what is SEO (the term should now be quite self explanatory) and the best SEO agency in India works on optimizing these factors to get your website to rank among the top 3 or top 5 results for keywords pertaining to your business.
Why should you care about how SEO works?
Some readers may question why they should care about how SEO works. Well, the answer to that is simple - because you care about your business! Without SEO, you lose out on the opportunity to reach people who are looking for businesses similar to yours! You are wasting potential leads. So you need to understand how SEO works. This knowledge will also help you identify the best SEO company in Mumbai for your business and its specific SEO requirements.
Also, Read - 4 qualities of an outstanding social media marketing agency in Mumbai
This article was an attempt at explaining how SEO works. The information based on which this article is written is provided by Webtraffic.agency, a top SEO company in Mumbai. If you are looking for SEO services, a visit to their website would do you a world of good.