PPC or pay per click has proved beneficial for most businesses to raise brand awareness and quickly move prospects down the conversion funnel. If you own a dental practice, then you too must invest in PPC ads. PPC for dentists is not just an effective marketing tool to increase the online visibility of dental practice but it also attracts quality traffic and increases conversions.
There are many reasons why dentists should include PPC in their marketing plan. Read on to discover why PPC is a crucial part of your marketing strategy.
While SEO may take longer to attract the right traffic, PPC can help hit your traffic and conversion goals faster. If you are skeptical about investing in PPC, the reasons listed below will convince you to make the right decision.
You can track how your Google Ads for dentists are performing in several ways. PPC ads will give you accurate insights into what’s working and what isn’t. You can track impressions, clicks, call clicks, verified calls, map actions, and ad spending.
You can tweak and optimize campaigns in real time based on the analytics. These metrics also let you understand what’s driving traffic and engagement to your website and landing pages.
SEO is useful to attract organic traffic but it takes months before it actually starts showing some results. Dentists who are just starting out can’t afford to wait for several months to get their practice in front of people online. PPC marketing for dentists can help dental practices quickly boost engagement and traffic.
As soon as you set up your campaign, it will appear on the first page above the organic results. You will gain insights into keywords attracting the most traffic which will further complement your SEO efforts too.
Google Adwords for dentists help remarket your practice to people who had previously expressed interest in your services. Cookies track people’s online activities and your ads will get displayed in front of people who have interacted with your brand in the past. This helps boost brand recognition and awareness and eventually leads to higher conversion rates.
Google ads are really engaging as there are multiple ad formats to choose from. There are text ads, display campaigns, video ads etc. which engages the viewer. Dentists can choose any of these ads to attract new patients and generate revenue. Google is one of the top advertising platforms and dentists can capitalize on the search engine’s popularity to quickly attract patients.
Also Read: Your Go-To Guide for Best PPC practices as a Dentist
If you are devising a marketing plan for your dental practice, you definitely need to include Google ads as a part of your marketing mix. But if you think running PPC ads is too difficult for you to manage single handedly, you can always contact an agency that specializes in dental marketing services.
The agency will guide you through your digital marketing journey with their expertise so you can beat competition and enjoy consistent growth.