Organic search engine optimization is crucial for the digital success of your brand. However, it is an extensive procedure that requires at least a few months to show some results. If you are just starting out and have zero online presence, to begin with, then you need to take a much more holistic approach toward dental digital marketing.
First and foremost, you need to hire a digital agency that specializes in providing dental marketing services. Once you’ve done that, you need to invest in SEO dental marketing, social media marketing, PPC Marketing for dentists, and even email marketing depending on the demographic group you are targeting. There is simply no denying that PPC Marketing produces the most immediate results.
PPC for dentists is a kind of digital advertising strategy that allows you to pay a fee only when someone clicks on your ads. This means that you are only paying for the visits to your websites. You don’t have to sit and wait for someone to organically come across your website.
You can rest assured that with PPC, you will reach the right target audience. However, you need to ensure that you are making use of the right strategies. The following are ways of creating a truly impactful marketing campaign:
Identify your unique selling proposition and then create your marketing campaign accordingly. You need to figure out what makes your practice truly appealing to your target audience. You can think of what differentiates you from competitors (for instance, new equipment or specialized training).
What is your value addition to the lives of your clients, or what truly makes you stand out from the crowd. Once you’ve identified your USP, you can then build your campaign around it. You can also bid on Google AdWords for dentists which will help you in amplifying your USP. And this brings us to our next point.
This is perhaps one of the most crucial aspects of any digital marketing campaign. While there are various types of keywords, dentists are advised to focus on the following two types of keywords:
i) Location-Based
The ultimate goal of any dental marketing campaign is to increase the number of appointments. Hence, it is of utmost importance to target the local audience. The popularity of location-based searches is on the rise and dental marketers are tapping into the potential of location-based searches. Keywords such as ‘Dentist in California’ or ‘dentist near me’ can be categorized as location-based.
ii) Localized Niche
These are keywords that are strictly related to your niche and/or specialization. For instance, ‘Teeth whitening in Carlsbad’ or ‘dental implants in Phoenix’ When creating Google Ads for Dentists, you can make use of these keywords.
As mentioned above, clicks on ads will cost you money but phone calls are free. While it is great if people do visit your website through the ad, it’s even better if they directly call you to make an appointment. Hence, all of your ads should feature your phone number and only run your call extension during office hours.
Also Read: Reasons Why Digital Marketing for Dentists is Important
These are some important strategies that will definitely boost your ROI and also increase the foot-traffic to your clinic. What’s more, is that you will immediately start seeing results. Thus, if you are promoting a limited-time period offer, then you must definitely invest in PPC.