In order to grow your dental clinic, it is important to attract new patients. However, it is not a hidden fact that the competition today is intense. It is highly likely that several other dentists in your area are trying to attract patients too.
Moreover, in this digital era, you simply cannot rely on word-of-mouth referrals to attract new patients. You need to undertake a holistic approach to digital marketing by hiring the right company that offers dental marketing services.
While attracting organic leads is great, it will only get you so far. Moreover, organic SEO is a time-consuming process and it can take months before you notice any actual growth. Google Ads for dentists on the other hand produce results relatively quickly. Research has also shown that Google Ads for Dentists have almost double the ROI.
Thus, there is no doubt that PPC is one of the most profitable digital marketing strategies. While PPC is a powerful digital marketing tool, it also requires strategic knowledge and expertise in marketing.
Apart from hiring the best company that offers PPC Marketing for Dentists, the following are some other ways in which the effectiveness of the ads can be maximized:
Whenever you are trying to come up with an ad copy for your own practice, it is important to think of what truly sets you apart. The purpose of PPC for dentist is to attract more people but in order to do that, you must first identify your unique selling point.
These could be anything from the services you offer or the specialization that you have. For instance, you can advertise the fact that you have around 120+ five-star reviews, that you take appointments even on weekends, or that you offer a discount for members.
If you are trying to optimize your website for search engines, then you probably are already aware of the importance of the right keywords. These keywords are important not just for attracting organic traffic but also when choosing Google Adwords for Dentists.
The two most important types of keywords that you should focus on are location-based keywords and localized niche keywords. The former will help you in attracting patients who reside in and around your clinic’s area whereas the latter helps in attracting patients who are looking for particular dental services.
from these, make sure to identify negative keywords so that irrelevant terms can be eliminated.
Clicks might cost you money but phone calls will not. Hence, it is advisable to provide your clinic’s number on all of your ads. Driving leads to your website is important. However, what’s even more important is to boost the conversion rate.
Providing your phone number will help people in making their appointments directly, especially if it’s an emergency. Just remember to run your call extensions only during office hours. You don’t want your prospective clients calling the clinic when there is no one to answer them.
Also Read: Here’s how hiring a Dental Marketing Agency will help you grow your dental practice
Apart from the aforementioned strategies, you must also ensure that your landing pages are impactful and informative. If someone clicks your ad because they want to get their teeth whitened only to land on a page that does not give them any more information about the procedure, they will be disappointed. Following these strategies will ensure that you make the most out of your Google Ads.