Reviews are the true brand ambassadors of any business. A trustable positive review is likely to attract more clients than some advertising strategies. Since the reviewer is unlikely to gain anything from leaving a positive (or a negative) review, most people find reviews to be the most genuine piece of information about any business available online.
And dental practices are definitely not exempt from this rule. According to an online survey, around 86% of patients tend to look out for reviews before making an appointment with a dentist. Hence, investing in dental reputation management is imperative for dentists everywhere. Moreover, trying to get excellent online reviews through Google Review link is also another way of ranking higher on the search engine results page (SERP).
Thus, positive reviews will not just build your credibility but also help in attracting more patients in one than one way. As per a Google Help Article, the reviews that your practice receives as well as the way you respond to them play an influential role in determining your ranking for local searches. This should itself give you an idea of how important it is to hire the best dental marketing company.
Google reviews can easily be considered an important asset for any business. When you have a Google review link for your practice, it becomes easier for people to remember your business. Hence it is important to share your Google review link. Here are a few ways in which you can do that:
It has been found that around 70% of Google reviews are a result of emails that were sent to the clients after they had received the products or the service. You can craft an aesthetic message along with your Google Review link, asking your clients to kindly provide feedback that can be further used to ensure that they have a smoother experience the next time around.
This helps in maintaining a relationship beyond your practice. Moreover, the client feels that their opinion truly matters since you’ve gone out of your way to send an email. This makes them feel important, thus, sealing their experience with you with positive emotion.
From printing QR codes on T-shirts and even getting them tattooed, they’ve become synonymous with promotions. Although QR codes have existed for a long time, they feel like you are using a piece of futuristic technology.
This is exactly why it is extremely enticing for many, especially the younger generation. Moreover, QR codes are hassle-free and are not time-consuming. You can create a QR code that leads directly to your Google Review page and get it printed in important places such as the reception, the receipt and attach it to other post-transaction exchanges. Send a Text Although this might feel like going old school, the truth is that text messages remain the most practical way of reaching your clients. Since everyone today has a phone, text messages make it easier to reach every single client of yours.
As opposed to other media that will only help you in reaching particular chunks of your clientele. For instance, middle-aged people are likely to have email IDs but teenagers might not. Ask your dentist online reputation management company to craft a message that uses a cordial tone and gently pushes your client to give their valuable reviews.
Also Read: 5 Mistakes Dentists Must Avoid When Posting on Social Media
At the end of the day, you will only receive positive reviews based on the experience you provide your patients in person. Hence, making that your first and foremost priority is advisable. Moreover, making use of the reviews to actually make the improvements suggested is also important. Hiring a dental marketing company ensures that you can focus on providing a good experience while they can focus on Dental Review Management.